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Founded in Chelsea in 1976, BOY London described itself as a brand for the "disenchanted, misunderstood and rebellious". From graphic jersey sweatshirts and oversized cotton-jersey hoodies to futuristic shell jackets and relaxed joggers, dress the part in BOY London. Make a statement in black and white, or opt for garments embossed with light-catching gold detailing or contrast appliqué patches. 

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